Plan Your Trip to the Hamburg
Make the most of your time and ensue that you attend the sessions and events that are most relevant and beneficial to you. It also allows you to block out time for any one-on-one meetings or networking opportunities that you may have planned with other attendees or exhibitors.

Agenda At A Glance
* agenda subject to change
12:00 – 12:30 | Connect First |
12:00 – 14:00 | Expo & Lunch |
14:00 – 15:15 15:30 – 17:00 | Main Stage – Opening Session Industry Forums |
17:00 – 19:00 | Welcome Reception |
06:30 – 07:30 | Go Running – Run and Brisk Walk Tour |
08:00 – 09:00 | Expo Open |
09:00-10:00 | Main stage |
10:00 – 11:00 | The Big Idea |
11:00 – 11:30 | Moving time |
11:30 – 12:15 | Breakout |
12:15 – 12:30 | Moving time |
12:30 – 13:45 | Lunch |
13:45 – 14:00 | Moving time |
14:00-14:45 | Breakout |
14:45-15:00 | Moving time |
15:00-16:00 | Main Stage |
16:00 – 19:00 | Expo Time |
18:00 – 19:00 | Media Cocktail Reception ( Invite Only) |
Big Night Out | |
19:00 | Coaches |
19:30 | Big Night Out – more information coming |
09:00-10:00 | Breakfast in Expo |
10:00 – 11:00 | Final Main Stage |
11:00 – 11:30 | Networking Break |
11:30 – 12:15 | Breakout |
12:15 – 12:30 | Moving time |
12:30 – 13:15 | Breakout |
13:15 – 14:30 | Lunch in expo |
Monday 10 November
Connect First
Are you a first-time attendee, have you recently transitioned into the business travel sector, or are you a returning professional? We invite you to Connect First with your fellow attendees, seasoned leaders, and GBTA community
We want you to make the most of your Conference experience. It’s important to GBTA that you have the tools and knowledge to begin a strong relationship with the business travel community.
We encourage anyone to use these resources and connection opportunities to ensure that your Conference experience will be a successful and memorable one. This is an inclusive, non-restrictive, no-sign-up type of programme. Feel free to email us at enquiries@gbta.org with any questions you may have.
Opening Main Stage
More information coming on our opening main stage session in Hamburg.
Opening Main Stage | Through the Looking Glass: Navigating Economic Uncertainty and Global Power Shift
The opening main stage will be followed by a panel of leading voices from the business travel industry:
Exploring what these forces mean for our sector – from demand forecasting and the traveller experience to supply chain resilience and C-suite engagement. Learn More
Welcome Reception
Join us at the Conference Welcome Reception to reconnect with familiar faces, meet new colleagues, and network on day one.
Tuesday 11 November
Go Running
Morning Running & Walking Tours – Made Possible by Go Running Tours
Start your day the active way with a guided morning run or brisk walk through Hamburg, departing from the CCH – Congress Center. Choose from a 3 km walk, 5 km (6 min/km), or 7 km (5:30 min/km) run. Enjoy networking, fresh air, and cultural insights as the city wakes up around you.
Education Sessions
Education Sessions are a staple at GBTA Conferences and provide attendees with the opportunity to learn about new developments, best practices, and industry trends from leading experts in their field. The conference agenda will be packed with education sessions across both days.
This year, we will also have a dedicated German track, and Wordly will be available to translate all sessions. On-demand access will be available after the conference, so don’t worry if you want to attend multiple sessions at the same time you won’t miss a thing.
The Big Idea
Made Possible by BCD Travel
Engage in a dynamic and interactive discussion, where industry professionals come together to explore the key topical themes shaping the future of business travel. This highly participatory session encourages audience engagement, fresh perspectives, and lively debate, fostering innovative thinking and collaborative problem-solving. Be part of the conversation and help shape the ideas that will drive the industry forward.
Expo
At the conference, exhibitors will reconnect and showcase new services and products with business travel professionals in the Expo Hall. Buyers and suppliers will have ample opportunity for face-to-face meetings, to maintain industry relationships, forge new ones, and discover new business opportunities.
Big Night Out
The Big Night Out is the highly anticipated networking event of the conference! Join your fellow attendees off-site for an after-hours event to relax, have fun, and hang out!
Wednesday 12 November
Breakfast in the Expo
Join us at 9:00 AM – 10:00 AM for breakfast in the Expo, where exhibitors will reconnect and showcase new services and products with business travel professionals . Buyers and suppliers will have ample opportunity for face-to-face meetings, to maintain industry relationships, forge new ones, and discover new business opportunities.
Closing Main Stage
More information coming on our opening main stage session in Hamburg.
Education Sessions
Education Sessions are a staple at GBTA Conferences and provide attendees with the opportunity to learn about new developments, best practices, and industry trends from leading experts in their field. The conference agenda will be packed with education sessions across both days.
This year, we will also have a dedicated German track, and Wordly will be available to translate all sessions. On-demand access will be available after the conference, so don’t worry if you want to attend multiple sessions at the same time you won’t miss a thing.
The conference will close on Wednesday with lunch in the Expo from 13:15 PM to 14:30 PM
WILL TRANSLATION BE AVAILABLE DURING THE CONFERENCE SESSIONS?


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