LIMIT 500 CHARACTERS

Description should clearly describe the purpose and specifically detail what the attendees will learn. Recommended 2-4 sentences used to market your session to attendees.

Session content should be developed at one of the three levels described below:

• Fundamental – Content presented at a fundamental level focused on the understanding of a topic or issue. Attendees will have limited or no knowledge of the topic and most likely will have 0-3 years of experience in travel.
• Applied – Content focus is application, comprehension and explanation of topics or issue. Attendees will be interactive and looking for practical application. Most individuals will be mid-career and in managerial or director-types of roles (4-10 years of experience).
• Strategic – Content must be high-level and focus on innovation, change management, and strategic in nature. Attendees will be senior-level executives and experts in the field looking for innovative content that strategically advances business outcomes (11+ years of experience).

2-3 KEY OUTCOMES

The learning outcomes should reflect actionable content and focus on behavior. Each sentence should start with a measurable, action verb and outcomes constructed based on the level of content delivered. Please refer to Bloom’s Taxonomy for a complete list of action verbs at the various learner level. Please note: Avoid use of non-measurable terms such as understand, know, learn, and comprehend; and instead use terms such as solve, develop, analyze, create, and apply.

Note: it is important that you clearly articulate what the audience will “take away” from this session and/or how they can apply the information in their daily work.

Please select the area that best represents your content. As we are aware that you may have content addressed in multiple areas, we ask that you select the BEST content category.

• Accommodations (includes transient, long-term housing and home sharing)
• Career and Personal Development (includes leadership, sales, health and wellness)
• Data Analytics & Distribution
• Human Resources & Stakeholder Management (includes communication, policy, DEI initiatives)
• Meetings & Events
• Mobility (includes immigration, relocation, travel documentation)
• Payment Solutions
• Procurement & Sourcing (includes cost control)
• Risk Management/Duty of Care
• Sustainability & Responsibility
• Technology/Innovation (includes AI and machine learning)

Presentations are 45-minute sessions. Indicate if this is a panel discussion or lecture/case study presentation. Regardless of the session type, please remember adult learners desire an interactive, engaging learning environment. We recommended 25-35 minutes of content and at least 10-20 minutes for Q&A or some type of attendee engagement. GBTA will provide access to Sli.do for in-session polling/engagement.

Regardless of presentation type, it is recommended each session should incorporate no more than three speakers. For panel discussions, the three speakers should be the moderator and two panelists. For lecturer-type presentations, the recommended maximum is three presenters. As we recognize there may be changes to the speaker line-up, the proposal should be submitted by the lead presenter (also called “session designer”). The GBTA Professional Development Team Members will be communicating regularly with this individual.

The review committee recognizes that updates will likely be made to the deck prior to August; however, the core messaging must be represented in this deck. This is an important piece of the submission and the content provided will be used to evaluate the relevance and quality of the content. Submitters must use the generic PPT deck and do NOT include any identifying information (i.e. company logo, speaker names). The deck can be found in the Attendee Interactive platform.